Between Fast and Sustainable Fashion: The Attitude of Young Lithuanian Designers to the Circular Economy

The textile and fashion industry is the second (after aviation) that pollutes planet most, it uses natural human resources excessively irresponsibly. Fast harms environment. stands for low quality, prices, constantly updated supplies, high consumption of chemicals. Nowadays, however, evolution in from fast unsustainable models to sustainability a circular economy firmly established. Fashion representatives are paying more attention corporate social responsibility, business ethics, implementation principles, technological transition linear production economy. aim this article evaluate attitude young Lithuanian designers towards principles industry. A problematic question raised: how do perceive sustainable context economy? qualitative semi-structured interview was used collect data empirical study. analysis has shown rather complex process requires knowledge, significant financial investment change, greater consumer purchasing power products based on Moreover, new brands not always have enough information start study conducted Lithuania using method showed very positive about solutions try link their developing brand with sustainability, but done fragmentarily than consistently. Young state they lack in-depth knowledge money develop In conclusion, strive create development activities fragmentary way. Even after research been conducted, get manufacturers produce remains open.